Adidas / IMA

adidas Originals revisited designs from its archive when creating the P.O.D.System footwear with a three-component podular outsole features a different shock-absorbing technology from the sportswear brand's history.

Creative concepts, design and technical delivery for the new adidas P.O.D retail campaign. The customer journey runs from high impact windows through to modular engagement zones educating customers on the footwear’s three key features and design heritage.


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