Company Logomark. Musicians Centre - Brand Identity and Creative Campaign.  http://timrickaby.com/work/musicians-centre/

Logomark

The new 'Pickpin' logo represents the music retail shop and tuition studio at the heart of the community.

Company Logo. Musicians Centre - Brand Identity and Creative Campaign.  http://timrickaby.com/work/musicians-centre/

Flexible Branding

Part of the “Every One Unique“ campaign allows customers, students and bands playing at the company venue are able to create their own versions of the brand logomark, using personal photographs or by from the web cam in-store. Each design can be used on personalised stationery such as achievement certificates, academy tuition documents, gig listings and correspondence; each tailored to the recipient. The logos are also used as avatars on customer shopping accounts, forum profiles, and can be turned into custom guitar plectrums for purchase at the checkout.

Customised by Customers and Students

Stationery

While still recognisable as part of the Musicians Centre identity, the dark tones and sleek lines help to slightly differentiate the office stationery from the customer facing brand.

Business Cards. Musicians Centre - Brand Identity and Creative Campaign.  http://timrickaby.com/work/musicians-centre/
Stationery - Letterheads, A4 Folder and Envelopes. Musicians Centre - Brand Identity and Creative Campaign.  http://timrickaby.com/work/musicians-centre/

Instore

Shopping Bags. Musicians Centre - Brand Identity and Creative Campaign.  http://timrickaby.com/work/musicians-centre/
Product Tag. Musicians Centre - Brand Identity and Creative Campaign.  http://timrickaby.com/work/musicians-centre/
Staff T-Shirts. Musicians Centre - Brand Identity and Creative Campaign.  http://timrickaby.com/work/musicians-centre/