A distinctive brand refresh for 46 year old family run music retail and tuition business; using colour and shape to identify with numerous target markets. The strong and versatile logo alongside the associated “Every One Unique” campaign works to personalise the brand to each customer, performer and academy pupil.
Part of the “Every One Unique“ campaign allows customers, students and bands playing at the company venue are able to create their own versions of the brand logomark, using personal photographs or by from the web cam in-store. Each design can be used on personalised stationery such as achievement certificates, academy tuition documents, gig listings and correspondence; each tailored to the recipient. The logos are also used as avatars on customer shopping accounts, forum profiles, and can be turned into custom guitar plectrums for purchase at the checkout.